Entertainment and Sports

Welcome to duke+mir’s deep dive into Entertainment and Sports. In this two-part study, we explore the behaviors and preferences of UAE residents across various areas of leisure. Part One delves into attitudes and actions surrounding Entertainment, while Part Two covers the dynamic world of Sports.

In our latest study, we uncover what UAE residents enjoy doing for entertainment. Despite the UAE being a relatively young country, founded in 1971, it has achieved monumental growth and excelled globally across various sectors, thanks to the strong work ethic of its citizens and expatriate residents. It’s even more surprising that our study found UAE residents to be incredibly active in their free time as well.

Working alongside our research partner YouGov, the team at duke+mir polled more than 1,000 people in the UAE to gain insights into their entertainment habits.

Thank you for taking the time to read this paper. We hope you find it valuable and insightful, offering a fresh perspective that you can apply to your business and everyday lives.